WAS CREATED BY SANGWON LEE WHO MAJORED IN THE BOTH
COMMUNICATION AND FASHION DESIGN AND ATTAINED A
MASTERS DEGREE FROM CENTRAL SAINT MARTINS.

HE ASKS QUESTIONS ABOUT INEVITABLE RELATIONSHIP
BETWEEN HUMANITY AND SYSTEM IN MODERN ERA.
HIS WORK INTENDS TO CAST A CRITICAL LENS OVER CONTEMPORARY
METHODS OF MEDIA AND SOCIAL ISSUES. THE RESEARCH BASED
WORK MANIFESTS ITSELF AS SPECULATIVE AND COUNTER-
PROPOSALS, VISUAL EXPERIMENTATION, PHOTOGRAPHY,
SITE SPECIFIC INSTALLATION.

​HE CREATED THE FILM‘WATCH BY BEING WATCHED’,
WBBW IN 2017. THE FILM WAS SELECTED BY INTERNATIONAL FASHION
FILM FESTIVALS IN MILANO, PORTO, ATHENS AND BOKEH. MOREOVER,
ART FILM FESTIVALS IN LONDON, BILBAO, ISTANBUL, LISBON AND SEOUL
AND WAS EVEN BROADCATED IN DEUTSCHE WELLE.

​HIS SOLO EXHIBITION‘WATCH BY BEING WATCHED’, WBBW
​SHOWED IN GALLERY MEME, SEOUL, 2018.

​IN OCT 2018, WBBW COLLABORATED WITH 51PERCENT WHICH IS A KOREAN
MENSWEAR BRAND. WE CREATED A CONCEPTUAL POP UP
TRUCK ‘SIM 6577’ WITH COLLABORATING TO PRODUCE
CLOTHES, VIDEO AND PERFORMANCE. THESE WERE INSTALLED
INA TRUCK AT DONGDAEMOON DESIGN PLAZA, DDP IN SEOUL.

THIS COLLABORATION WAS REPEATED IN 2019 FOR THE LABEL'S
DEBUT SHOWAT SEOUL FASHION WEEK.

​FINALLY, LEE LAUNCHED HIS LABEL ‘WATCH BY BEING WATCHED’, WBBW
IN EARLY 2020​